Green Bay Packers / Associated Bank
The Green Bay Packers and Associated Bank have been working together since 1919. Associated Bank wanted a campaign surrounding their Packers Checking card, which included a spot and stadium signage. The whole campaign had to come together rather quickly thanks to a torn ACL that's a good story for another time.
CD: John Neerland / Art Director: Casey Christian / Director: Matt Pittroff / Photographer: Matt Hawthorne
Spot
Out of Home
We did billboards. And then we made those billboards smoky on game days. People noticed and thought they were on fire. Being the good citizens they are, they called 911. AdWeek was on it. The local outlets were on it. Even MPR.
Stadium Signage
We were able to create and update Associated Bank's signage around Lambeau. Unsurprisingly, there's a dearth of ads around all stadiums. So, to try and capture the minds and hearts of thousands of well-lubricated Packers fans, we decided to take the green/white construct Associated Bank has for their look and turn the left side into artificial turf.
Radio
Posters
Ah, these posters. We had some badass photos and wanted to do something a little extra: posters available in branches for customers.
