Ad Council / Coronavirus
We partnered with the Ad Council on PSAs during the pandemic reinforcing the need to mask-wearing until you’re vaccinated. These dropped as the vaccines were rolling out. So we showed scenes of people longing to return to the things they love, reminding everyone that the more we mask, the more we get back.
At the beginning of the pandemic, the demand on food banks surged. We partnered with the Ad Council and Feeding America to put out a call for donations. We parrnered with Grammy-winning artist Ciara, who lent us her song that soundtracks the spot. Which was very generous of her!
