Cenex – Powered Locally

Cenex gas stations power the communities they serve. Using slice-of-life moments, we’ve highlighted how their stations are an engine for local connection through the Powered Locally campaign for the past 6 years.

We’ve breathed new life and broke fresh ground across social.

role: acd / ecd: dustin black / ad: lydia choi / cw: lauren colasanti

In 2019, we updated the Powered Locally campaign with a fresh round of TV that highlighted the oddly charming interactions that can only happen at Cenex.

role: cw / ecd: dustin black / art director: lydia choi

Super Bowl LII in 2018 was in Cenex country. To take advantage of its Minneapolis location and highlight the brand’s local bonafide’s, we put a spotlight on a Cenex location home to the original Super Bull - Albert, the world’s largest bull statue.

role: cw / ecd: laura fegley / gcd: dustin black / acd/aD: adam st. john / director: rocky morton

Our agency’s brilliant swiss army knife content creator, Carl Martin, and I hung around Audubon for a couple days interviewing locals about Albert the Bull, turning it into a short documentary.