Invsialign

Invisalign - Forwards Content Series

Invisalign offers teens a more modern way to straighten their teeth. So to connect with its teen audience, Invisalign wanted to highlight how their treatment can help their lives move forward, helping they can accomplish what they want. So we created a content series following two soccer players, Lance and Kaya, on their journey to the USA Cup – the world’s largest soccer tournament.

This is a trailer for the whole series if you don’t have the time for a full episode.

Each episode updated us on their soccer journey and the progress they’re making towards their goals and the challenges they continue to overcome.

Social content teased episodes and spotlighted our athletes and their journeys.

We also used social to chronicle their Invisalign journeys – hearing first-hand anecdotes on their experiences with the treatment and how it hasn’t interrupted their life.

Role: cw / GCD: Puja Shah / AD: Dan Linnihan

Invisalign VR Soccer Challenge

Invisalign served as a sponsor of the USA CUP, the world’s largest youth soccer tournament. To engage the thousands of teen soccer players, we created a VR Soccer Challenge experience that appeared only at the USA CUP.

We began crafting the VR world in sketches with our partner, Pixel Farm. From there we moved to Tilt Brush sketches and the grey boxing phases.

We created custom foot sensors, bringing real, in-game physics and dynamics to the experience.

The VR Soccer Challenge debuted at the USA Cup, where pros stopped by to experience the game for themselves and young athletes lined up to wait for an hour to try their hand (foot?) at it.

Role: CW / GCD: Puja Shah / AD: Dan Linnihan