La-Z-Boy – The Decliner

We put AI in a La-Z-Boy recliner to make it easier for people to cancel plans. Simply pull the handle, and a text message excuse is generated and sent to you for you to send to your friends. So you can keep missing out and stay staying in.

Prior to the launch, we teased The Decliner on social to build anticipation.

Then on National Lazy Day, we introduced The Decliner to the world.

We also held a contest asking for people’s most creative excuse for missing out. After more than 37,000 submissions, three winners were selected, each receiving their own Decliner.

La-Z-Boy | The Decliner

La-Z-Boy – The Decliner

Prior to the launch, we teased The Decliner on social to build anticipation.

Then on National Lazy Day, we introduced The Decliner to the world.

We also held a contest asking for people’s most creative excuse for missing out. After more than 37,000 submissions, three winners were selected, each receiving their own Decliner.

role: copywriter / ecd: gil muñios / ad: braden lee / ad: ed diaz / motion: nate miller