Perdue | Chix Mix

Perdue – Chix Mix

While Perdue’s biggest rival was feeding chickens animal byproducts and antibiotics in nearly every meal, Perdue doubled-down on all-vegetarian chicken feed.

Enter Chix Mix.

Made from 95% of what Perdue’s chickens actually eat, Chix Mix was corn, puffed wheat and edamame…plus a little seasoning just for humans.

Parent content creators helped introduce Chix Mix to the world, touting it’s clean ingredients.

role: copywriter / ecd: dustin black / gcd: meghan figueroa / AD: David hahn / cw: lauren colasanti / designer: greta hatzug